![]() If you are trying to figure out how to grow your content or develop a content strategy, I’d recommend Meera Kothand’s book the One Hour Content Plan. Read more: How to Create the Perfect Freebie.Freebies can still work really well, but they also need to be specific and targeted to the right people. This usually looks like a free book, checklist, form, resource, guide, etc that people will get for signing up for your email list. I want superfans!Ī freebie (aka: lead magnet or reader magnet) is another type of content that may get people to sign up. For Create If Writing, you’ll get the weekly Quick Fix where I share news, tools, and resources for your authentic-platform building.ĭo you see how both of those are clear and specific? They may not speak to EVERYONE, but I don’t want everyone on my list. It doesn’t have to be complicated! For my fiction list, I tell people that they’ll hear about new books first and get my Weekly Clean Reads email with great book deals. That looks like creating an email content strategy. You need to clearly and specifically let people know WHY they should sign up for your email list. No one wants to “sign up for my newsletter.” Nope. You also need to have a compelling reason that people want to sign up. You must have some great public-facing content that they can engage with before you ask them to sign up. If you have Instagram posts that they just love, they might want to go deeper and get updates via email. If you have great blog posts, they may be motivated to sign up to get more. To get subscribers, you need to have fabulous content that they can interact with BEFORE they sign up. PUBLIC CONTENT (blog, social media) -> EMAIL SIGNUP -> EMAIL CONTENT The second part of your content strategy is what you’ll send people through your email. The first is the kind of content that you are creating openly on the internet, whether on a social media platform like Instagram, a blog, a YouTube channel, or even in books you sell on Amazon. There are two parts to your email content strategy that you need to consider. I’m all about the two parts in this post. Orrrrrr… snag my book, Email Lists Made Easy! ![]() If you are JUST getting started, check out my FREE EMAIL COURSE! You CAN do it and I hope that if you think of it as connecting with your fans. Consider email your direct connection with your superfans! It’s not a chore and it’s not THAT complicated. If you’re frustrated about email or not really “into” it, you need to reframe the conversation. There are also tools and ways to optimize your website for email growth, but I’ll tackle that in another post. Without traffic, no one will know about your great content. Without great content, no one will want to sign up for your list. Growing an email list really breaks down into two main pieces: I do NOT mean you sending emails to all your contacts in gmail. When I say “email list,” what I mean is the group of people who have actively signed up to receive emails that you send through an email service provider like ConvertKit, MailerLite, Mailchimp, Mad Mimi, or any other trusted provider. Subscribe on Apple Podcasts, Spotify, Stitcher, or your favorite podcast app!įirst of all, let’s talk about a few email basics. Listen to Episode 143 – How to Build Your Email List The goal should be a group of active, interested, and perhaps even RABID fans. Not huge! But size is NOT the only thing that matters when it comes to your list. I’ve got under 10,000 people on my combined three lists (for fiction, nonfiction, and my lifestyle blog). If you’re new around here, you may have missed that I’m a little nerdy about email lists. This WILL have applications outside of book launching! So far in this series, I’ve shared a simple book launch framework, how to get other people to share your work, how to utilize paid promotions, and in this post, I’m tackling how to grow your email list.
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